Business Support Case Study: Insight6
About the business
- Business name: Insight6 Sussex and Surrey
- Support programme: Big Ambitions
- Participant name: Paul Matthews
An end-to-end Customer Experience Consultancy.
Why they signed up to the business support programme
Paul Matthews joined the Big Ambitions programme to refine his marketing strategy and attract higher-value clients. He wanted to better understand his target audience, improve messaging and boost visibility - particularly through LinkedIn and his website - to help drive more targeted engagement and leads.
What support they received
Through the Big Ambitions programme, Paul received tailored marketing support from specialist Emma Pearce. This included developing a LinkedIn strategy, improving social media content, refining website landing pages, and implementing search engine optimisation (SEO) research to boost visibility. Together, they planned and delivered PR campaigns, coordinated announcements around Certified Customer Experience Professional (CCXP) accreditation and created content for blogs, emails and local media. The support helped Paul structure his marketing more effectively and engage with his audience in a more targeted way.
How this has helped the business
The support has had a clear and positive impact on the business. Following changes to LinkedIn content and strategy, Paul saw a 90% increase in engagement and secured two new pieces of work - something that hadn’t happened before.
The structured approach to PR, social media and SEO has not only improved visibility but also helped attract higher-value clients. With a more focused and professional marketing strategy in place, Paul now feels more confident in reaching the right audience and growing the business in a more targeted, effective way.
Wider benefits from supporting this business
Supporting this business has wider benefits for the local economy and the independent businesses it serves. By helping Paul strengthen his marketing and reach more clients, the support has enabled him to offer tailored customer experience insights to a broader audience. His work directly helps small and medium-sized businesses improve service, retain customers and grow sustainably. As his reach expands, more businesses benefit from expert guidance, boosting overall service standards and business resilience across the region.
Contact
For more information on the business support programmes provided by East Sussex County Council, contact the Economic Development Team.
Economic.Development@eastsussex.gov.uk
Big Ambitions is a specialist support programme for businesses that are growing and are likely to employ additional staff within the next six to twelve months. It is funded by UK Government through the UK Shared Prosperity Fund and a collaboration between Eastbourne, Lewes, Rother and Wealden District/Borough Councils. It is supported by East Sussex County Council and delivered by Digital Islands.
