Business Support Case Study: Hounddog Design
About the business
- Business name: Hounddog Design
- Support programme: Ready To Grow 2024
- Participant name: Nick Newlands
Design and manufacture of furniture and lights.
Why they signed up to the business support programme
I was looking forward to listening to people with years of specialised experience and having honest independent discussions. I also felt it would be an excellent opportunity to meet people in a similar set of circumstances to myself, and to share concerns and solutions.
Nick Newlands
What support they received
A blend of one-to-one support with online and in-person workshops in Marketing, Strategy, Value Proposition, Finance and HR including masterclasses in topics chosen by the participants.
How this has helped the business
- It has given me an overall awareness of what are the key strategies for my business model.
- It has also focused my attention on potential paths and how best to address the required action.
- It has given me added confidence and allayed some fears that my aspirations were perhaps unattainable.
- It has put me in touch with people who I can approach for advice if required.
An excellent structured program of advice and guidance from independent, articulate and friendly professionals. Thoroughly worthwhile.
Nick Newlands
Wider benefits from supporting this business
This case study demonstrates how supporting SMEs like furniture and lighting manufacturers contributes to wider economic growth by driving innovation in design, supporting local supply chains and creating high-quality jobs in creative industries.
I got additional advice from a product development specialist, which was also an extremely worthwhile discussion and contact.
Nick Newlands
Contact
For more information on the business support programmes provided by East Sussex County Council, contact the Economic Development Team.
Economic.Development@eastsussex.gov.uk
Ready To Grow is a training programme for early-stage business owners, funded by UK Government through the UK Shared Prosperity Fund and a collaboration between Eastbourne, Lewes, Rother and Wealden District/Borough Councils. It is supported by East Sussex County Council and delivered by Digital Islands.
