Business Support Case Study: First Mile Networks
About the business
- Business name: Nolan Networks Ltd trading as First Mile Networks
- Support programme: Big Ambitions
- Participant name: John Nolan
First Mile Networks is a high-tech company dedicated to helping customers derive real value from their networks through innovative solutions.
They have expertise across all technologies for use in landline, wireless and submarine and satellite connectivity and for use in access, metro and core and international networks. They have particular expertise in optical fibre technology and instigated fibre to the home (FTTH) technology some ten years ahead of the competition.
Why they signed up to the business support programme
John Nolan joined the Big Ambitions programme to improve how he markets and presents his services, with a clear goal of reaching new clients and reviving business activity.
While he knew his target audience and had strong industry experience, he recognised the need to improve his marketing approach - particularly his LinkedIn presence and online visibility. With many of his previous contacts now retired or unreachable, John wanted to refresh his strategy, build a stronger online network and enhance his chances of securing new work through more effective outreach and positioning.
What support they received
John received tailored marketing support through the Big Ambitions programme, working closely with specialist Emma Pearce. Together they carried out a full LinkedIn audit and updated his profile to better reflect his experience and services. John was introduced to LinkedIn Sales Navigator, learning how to build targeted prospect lists and send effective connection requests. The support also included search engine optimisation (SEO) advice and guidance on improving the visibility of his self-built website.
Overall, the sessions focused on strengthening John’s digital presence and giving him the tools to reconnect with his network and attract new opportunities.
How this has helped the business
The support has helped John build a more professional and consistent online presence, particularly through LinkedIn.
With an improved profile and a clearer strategy for reaching out to potential clients, he now posts daily and uses LinkedIn Sales Navigator to target the right contacts. Although sales have not yet increased, John feels better equipped to promote his services and is actively pursuing leads with more confidence. The SEO guidance has also helped him begin improving his website visibility, laying the groundwork for longer-term growth.
Wider benefits from supporting this business
Supporting First Mile Networks helps preserve and promote decades of specialist industry knowledge in network infrastructure and technology. With over 50 years of experience, John brings valuable insight and expertise to businesses that rely on trusted, high-quality consultancy. By helping him improve his visibility and outreach, the programme enables more companies to benefit from his skills - particularly in a sector where experienced professionals are becoming harder to find. This support also highlights the value of independent consultants in the wider tech and business community.
Very useful on marketing advice.
John Nolan
Contact
For more information on the business support programmes provided by East Sussex County Council, contact the Economic Development Team.
Economic.Development@eastsussex.gov.uk
Big Ambitions is a specialist support programme for businesses that are growing and are likely to employ additional staff within the next six to twelve months. It is funded by UK Government through the UK Shared Prosperity Fund and a collaboration between Eastbourne, Lewes, Rother and Wealden District/Borough Councils. It is supported by East Sussex County Council and delivered by Digital Islands.
