Business Support Case Study: Bike Angel
About the business
- Business name: Bike Angel Ltd
- Support programme: Big Ambitions
- Participant name: Michael-John Roberts
Also known as StopMyEngine, a UK-based company specialising in advanced vehicle security solutions. Founded in 2019, it offers a patented Bluetooth anti-theft device compatible with various vehicles, including cars, motorcycles, quad bikes, campervans and even boats.
Why they signed up to the business support programme
They originally signed up for the Big Ambitions programme to transition to online sales and seek advice on expanding their distribution to other countries.
What support they received
Through the Big Ambitions programme, the company received tailored support to refine its positioning, branding and marketing strategy.
- Defining the Business and Customers – The first session focused on clarifying the business positioning and identifying the ideal customer base.
- Brand Hierarchy – The second part of the session explored how the different products and business divisions fit together.
- Value Proposition – The second session helped define why customers would choose Bike Angel over competitors or alternatives.
- Messaging Strategy – The strongest elements of the Value Proposition were used to develop consistent and compelling messaging for marketing.
- Marketing Strategy – The final session covered key marketing elements, prioritising the most impactful strategies for business growth.
This structured approach provided clarity, focus and a clear action plan, ensuring the company’s marketing efforts aligned with its business goals.
How this has helped the business
Michael’s business, based in Uckfield, designs and manufactures an anti-theft device for vehicles, with a strong focus on the campervan and motorhome market. The business is also exploring opportunities with independent Land Rover specialists.
Through the Big Ambitions programme, Michael was introduced to Mark at Tomango Ltd, a company that perfectly aligned with his needs. Their expertise and recommendations have already led to an increase in online sales and website traffic. Mark also worked with Michael to refine his marketing strategy and enhance his website, which has since attracted more enquiries, particularly from America and Australia.
Michael described Mark as "worth his weight in gold" and was highly appreciative of the support provided by the programme. The website improvements have already made a significant impact, and with a growth plan for 2025, Michael is focused on generating more contacts and potentially attending industry events to further expand his business.
Wider benefits from supporting this business
Bike Angel Ltd is helping the UK economy by keeping jobs local and growing a high-tech security business. Expanding online and into new markets strengthens the local supply chain and supports digital growth. With a clear strategy for growth, Bike Angel is well-positioned to create further opportunities, supporting economic resilience and technological advancement.
I can wholeheartedly recommend the Big Ambitions programme and the team behind it. It has been a fantastic support for small businesses.
Michael-John Roberts
Contact
For more information on the business support programmes provided by East Sussex County Council, contact the Economic Development Team.
Economic.Development@eastsussex.gov.uk
Big Ambitions is a specialist support programme for businesses that are growing and are likely to employ additional staff within the next six to twelve months. It is funded by UK Government through the UK Shared Prosperity Fund and a collaboration between Eastbourne, Lewes, Rother and Wealden District/Borough Councils. It is supported by East Sussex County Council and delivered by Digital Islands.
