Press release: Residents to help evaluate World Cup campaign

Monday 23 August 2010

World Cup fever may be over but a local community safety partnership wants to know if you ‘watched, enjoyed and remembered' the world cup.

In June the East Sussex Safer Communities Partnership launched a safer drinking campaign, called ‘Watch. Enjoy. Remember' which was aimed at 18–24 year old male binge drinkers and highlighted the danger of missing out on the big game due to excess drink. It showed the possible consequences of being drunk: including getting arrested for causing trouble or being ill and missing the match.

The partnership produced four eye-catching images which were used on posters, beer mats and small credit card sized leaflets. These were distributed to pubs, off-licenses, taxis and fast food outlets across the county, with a particular focus in Hastings and Eastbourne.

Councillor Bob Tidy, Lead Member for Community Services at the County Council said: "We want to know if you saw the ‘Watch. Enjoy. Remember.' materials whilst you were out and about during the football, and whether they made you think twice about how much you may drink. Evaluating our work is important to us, so please spend a few minutes to tell us your thoughts".

The East Sussex Safer Communities Partnership is keen to hear your views and is offering residents who take part the opportunity to win £50 of high street vouchers by answering a few questions about the safer drinking campaign.

Chief Superintendent Robin Smith, Policing Commander for East Sussex, said: "The vast majority of people watching the games in East Sussex heeded the ‘Watch. Enjoy. Remember' message. Local officers worked with licensees from pubs and clubs to deter trouble before it started and we were really pleased with the responsible retailing by the licensing trade in East Sussex which resulted in a safe and social World Cup".

Questionnaires can be found on the East Sussex Safer Communities Partnership website.

If you would like help, advice or information about alcohol, contact: Action for Change on 0300 111 2470 or visit the Action for Change website.

To track your drinking, download the ‘NHS Drinks Tracker' to your iPhone or visit the NHS Choices website.

You can also contact Drinkline on 0800 917 8282.


Reference: PR 2923

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