East Sussex County Council's Trading Standards Service, the Safer Wealden Partnership, Heathfield and Waldron Parish Council and the local Neighbourhood Watch have teamed up to set up the scheme.
The Heathfield No Cold Calling Zone will be officially launched at 2pm on Monday 1 February 2010 at the Sheepsetting Lane Community Centre, Sheepsetting Lane, Heathfield.
Setting up a zone is a warning to cold callers to keep out. Local residents are provided with information that shows them how to deal with unexpected callers.
Councillor Bob Tidy, Cabinet Member for Community Services at the County Council, said: “Community safety is one of our top priorities so I am extremely pleased that the partners have worked together to set up this scheme for Heathfield and Waldron. Rogue traders are a real menace and tend to target older and vulnerable members of the community and victims can literally have their lives ruined by the practices of some cold callers.
“This No Cold Calling zone sends out a clear message that people in Heathfield and Waldron will not put up with this type of doorstep harassment. I look forward to other areas in the county organising similar schemes and joining the battle against rogue traders.”
Residents attending the launch at the Community Centre will have the opportunity to hear more information about the scheme. They will be able to talk to people about crime prevention and home security and will also be able to get advice from the County Council's Trading Standards Service.
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