Embrace Life is a campaign to remind drivers and passengers how important it is to wear a seatbelt.
It includes an advertisement called 'Embrace This', which has received more than a million hits on YouTube. It is also reaching worldwide audiences, including broadcasts by TV stations in the United States, Canada and France.
As part of the the Sussex Safer Roads Partnership (SSRP) we work to increase road safety and reduce road casualties across Sussex, through education, engineering and enforcement. For more information, see the Sussex Safer Roads Partnership website.
East Sussex County Council